Broomhill Church

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The Best Dental Ads Capture Your Audience’s Attention

A dentist’s job is to help patients keep their teeth healthy. But, the best dental ads also capture their audience’s attention. They’re a mix of creativity and effective marketing strategies that help to set these dental services apart from the competition.

While it might seem a little counterintuitive to use a musical performance from a beatboxing star to advertise your dentistry business, this ad for Philips Sonicare proves that the right song can be a powerful way to catch people’s eye and get them thinking about their own oral health. Plus, the message is delivered in a way that’s fun and relatable – which makes it memorable.

This funny ad for Altschul Orthodontics is another example of using creative content to grab attention. This ad plays off of Gollum’s crooked chompers and demonstrates how a perfect set of pearly whites can transform the whole look of someone’s face. Plus, the message is shared via Facebook and Instagram, which means that it’s seen by more than just the original ad viewer.

Many dental advertisements are generic and cluttered with buzzwords like “gentle care” and “state-of-the-art technology,” but they miss the mark when it comes to engaging patients. Instead, focus on creating an ad that addresses your target audience’s pain points and drives them to action with an offer or question. This will make it impossible for them to ignore your dental services.

A great way to attract attention to your dental services is through social media, particularly with Facebook. This allows you to customize your ad and show it only to the people who are most likely to become clients, such as nearby joggers or parents at the local ice cream shop. It’s a more targeted approach than a standard billboard that could appear for anyone in the community, and it’s more likely to result in new leads.

If you want to take your advertising strategy up a notch, try using retargeting with Facebook to follow up on potential patients who have visited your website but haven’t yet booked an appointment. You can then offer them an incentive, such as a free consultation or first visit discount, to encourage them to take the next step.

While TV might be a bit of an outdated form of advertising, it’s still an effective way to connect with audiences and remind them to book their next dental checkup. This is especially true when aligned with local news broadcasts, which reaffirms your brand’s place in the community and builds trust.

While these examples showcase the power of creative and innovative marketing for a dental practice, there are endless opportunities to stand out in your own unique way. Use the tips here to inspire your own ad campaigns and see your patient numbers soar. Contact Orbit Local today to learn how we can help you boost your dental marketing. We specialize in local SEO and online marketing, so we’re uniquely positioned to help you grow your local dental business.