Web designers create beautiful, professional websites that are easy to navigate and use. They also keep up with the latest design trends to ensure their work is on trend and aligned with your brand identity.
They are responsible for creating and maintaining the visual aspects of a site including graphics, layouts, color palettes, and typography. They also handle market research and user experience (UX) to ensure your website is aligned with your goals and helps drive traffic to your business.
You want a website designer who understands your business, listens to your needs, and is willing to take the time to make your website reflect you, your audience, and your marketing goals. You should interview a few potential designers digital angency and ask them to show you their portfolios of previous work.
Look for a portfolio that displays the kind of sites they create, as well as their style and aesthetic. You can often tell whether a designer is a good fit for your business by the kinds of clients they work with.
Consider the type of design language they know and use on their websites: HTML, CSS, or both. These are the main coding languages used to build a web page, and they allow you to change the fonts, colors, and backgrounds of a web page.
A good web designer should have some knowledge of coding, as it can help them determine the best way to format a website for mobile devices and other screens. They should be familiar with Cascading Style Sheets (CSS), which are a set of guidelines used to give websites a consistent appearance across browsers.
It’s important for a website to load fast, especially in our fast-paced world. Studies have shown that a site that takes longer than three seconds to load can increase bounce rates and decrease conversions.
You should also check if your website designer is experienced in coding and can work with the CMS or content management system that you plan to use. This will make your life easier if you need to edit or update your website in the future.
In addition, you should ask if your prospective designer offers any additional services that can complement their design. Some website designers offer ad campaigns and SEO services, which can help to boost your site’s visibility in search engine results pages and boost your traffic.
They should be able to integrate social media and other digital tools into your website to increase engagement with your audience. They should also be able to provide you with analytics reports to monitor your site’s performance and see how it is performing in terms of engagement, conversions, and sales.
Finally, you should check if your potential website designer is available to answer questions quickly and efficiently. It’s a waste of time to have a designer who you can’t reach, and it’s a bad sign if they don’t return your emails in a timely manner or are unavailable to answer questions when you need them the most.